How important are subject lines anyways? We all know that on average, across all industries, email open rates are low and have stayed that way for some time. While reports differ, the general consensus is that the average number falls somewhere between 20%-30%. Business owners and marketing directors are bombarded constantly with offers to improve open rates, click-throughs, and performance of their email marketing campaigns. With the impact that an email getting opened can mean to sales it’s no wonder. Let’s consider how an increase from a 20% open rate to a 30% open rate could impact your business. With…

Contributed by Taylor Burkhalter Last year, Instagram introduced the “Swipe Up” feature in IG Stories, which has been a large success among content creators and brands, making it easier to link content to outside platforms like YouTube or company websites. The social media giant continues to evolve and roll out cool new features that are keeping users engaged with the platform. About a month ago, Instagram introduced IGTV, a platform designed for users who want to share long form video content. The update allows for easy video streaming and opens new doors for creators and brands alike. The platform is…

Contributed by Ryan Nelson Instagram has been adding a lot of interesting features over the last several weeks. These are all seemingly aimed at improving the overall user experience but also have some major impacts to how brands can utilize the platform for marketing. We will focus on two of those updates today. The first major shift is the ability to add music to the Instagram Stories section. For those out of the loop, Stories is a feature that lets users post photos and videos that vanish after 24 hours. If this sounds like Snapchat, it’s because it is very,…

Contributed by Alyssa Peiser  In the world of marketing, it can be easy to get lost and follow a trend or put your focus on one thing instead of taking a holistic approach. By no means a comprehensive list, these are just a few things that might be a marketing myth you have been believing. Let us help you debunk those myths! All you need is a website While having a website – a quality website with your branding that has a decent flow, nice design and good SEO – is important, it is a mistake to think this is…

Contributed by Ryan Nelson Very recently, a certain comedian had one of her tweets go viral for all the wrong reasons. Without getting into the details, the backlash, and the offensive verbiage, I want to look at one corporation’s response after being pulled into the narrative. A little bit more background before we begin. In the back and forth after the aforementioned tweet went viral, the comedian included in her explanation a mention of being on the drug Ambien at the time. Using the brand name of the drug instead of simply using a generic phrase like “sleeping pill” painted…