Why Google Certifications Are Worth Your Time
Contributed by Madison Mouser
As an owner/manager/employee, there are already about one hundred items on your task list at any given time. Strong prioritization has to be in the works … Read More >>
Entries by The Artist Evolution
A Marketing Case Study: Disney+
Contributed by Bryce Ward
There is an extremely high chance that you have heard about Disney+ in recent weeks, and from a marketing stand-point this is quite the feat. For … Read More >>
The Importance of Multiple Perspectives
Contributed by Bryce Ward
Group work – we have all had to do it at some point in our lives. In high school and college it meant a lot of … Read More >>
How to Warm Up Cold Leads
As the weather starts to cool off, it’s an appropriate time to start talking about cold leads – specifically, how to warm them up.
Marketing trends come and go, but … Read More >>
Find Your Story
In a capitalistic economy, everyone has to deal with competition. There’s simply no way around it. So, if you want to attract consumers, you have to first set yourself … Read More >>
Sell Your Pen
The goal of advertising, simply put, is to sell something. But more broadly, to advertise means to convince – meaning that everyone, regardless of their profession, can benefit from learning … Read More >>
Welcome New Interns!
Join us in welcoming our new interns, Hilary, Joanna and Lauren – we are excited to have them all this semester!
Hilary Norcross
Hilary grew up in Memphis, TN. … Read More >>
Location Based Targeting
Due to the unrelenting progression of technological advancements, modern advertising strategies are becoming ever more personalized, allowing businesses to optimize their marketing efforts and pin-point their intended audiences to a … Read More >>
Why You Need a Content Calendar
Having a content calendar is a little like meal prepping for the week. Gather all your necessary ingredients, spend a few dedicated hours in the kitchen, and voila! you have … Read More >>
#Chickenwar
During the past couple of weeks, restaurant chain Popeyes Chicken has stumbled its way into the social media spotlight as they accidentally pulled off one of the most successful product … Read More >>
