Staying Connected with Consumers
Nearly every business, no matter size or type, has been negatively affected by the isolated measures of COVID-19 in one way or another—that much is certain. Thankfully, many businesses have … Read More >>
Entries by The Artist Evolution
Navigating an Isolated Market: The Effect of COVID-19 on Businesses
Contributed by Bryce Ward
Humans are social beings. When times become hard, we naturally look to others for help. So when we were told that the solution to the … Read More >>
The Art of the Rebrand: A Lesson from Dunkin’
Contributed by Bryce Ward
Nothing grabs consumers’ attention quite like a rebrand. Rebrands often invoke the same reactions as, say, full-beard to clean-shaven transformations—that is, reluctant acceptance or outright rejection. … Read More >>
You Can Go Viral, Too: Exploring the Principle behind Jonah Berger’s Contagious Marketing
Many entrepreneurs mistakenly assume that their product doesn’t have what it takes to go viral just because it isn’t very exciting or intriguing, but in reality, any product—however inherently mundane … Read More >>
How to Become a Top-of-Mind Brand
The underlying goal of all advertising can be boiled down to one aim: to make one’s brand top-of-mind to consumers in its respective market. Unless you are one of the … Read More >>
One Simple Trick to Improve Your LinkedIn Posts
Three lines. That’s how much room LinkedIn gives you to write a compelling hook for your post before the words, “…see more” cut it off from view and interrupt the … Read More >>
How to Build a Following—the Organic Way
All businesses who are producing content share one goal: to increase their following. Whether it be on social media or through blog posts, businesses everywhere struggle to organically increase their … Read More >>
How to Make Your Voice Heard
Podcasts. You’ve heard of them, you’ve probably listened to some of them, but have you considered starting your own? According to a 2019 report, an estimated 22% of Americans listen … Read More >>
A Video is Worth a Thousand Social Media Posts
Not too long ago businesses scoffed at the idea of having a presence on social media. But those days are far behind us, and now businesses are fighting for shoulder … Read More >>
A Practical Solution to Procrastination
Procrastination—it is something that every one of us know all too well, and in today’s technologically saturated world, it seems to be more prevalent than ever.
Not too long ago, … Read More >>
