The Best of April Fool’s

Who doesn’t love a good April Fool’s joke? Many brands consistently spend creative time and energy to be relevant to the “holiday.” Of course, this is an area in which a brand can easily stray and have a major fail if not pulled off correctly – and obviously, depending on the response it gets. Most people probably know (read: should know) that when a brand makes an announcement on April 1 (or a few days preceding, like this year), they should be wary. Most are obvious, and then again, some aren’t (like The Knot for instance – tricking couples into thinking their wedding checklist was deleted – somewhat mean for couples already under the stress of planning a wedding!) Some, like Mall of America opening “texting lanes” actually seem like a good idea, but overall, brand pranks are just clever fun. And we could all do with some fun these days!

See a complete roundup, here, compiled by Adweek.

And view our personal favorite, by Jameson Whiskey.