The best time to post on Facebook?

Did you know that a Facebook post receives half of its reach within 30 minutes of posting it?

That is why it is important to know when to publish your post so that as many people as possible will see it within that 30 minute time window.

So, when is the prime time of social media? We can’t give you an answer as concrete as, say, 5:45 pm on the dot. Though, that would make it easier on everyone. There are a few times of the day that are generally the best for posting to Facebook, but the bottom line is that the best time to post depends on your business and your audience.

You can determine the best time for your business by understanding your audience and thinking about what their daily routine might consist of. Early morning, early evening, and bedtime are three times of the day that are generally best for posting to Facebook. Studies show mobile usage peaks during times people are commuting to and from work. Also, 80% of 18-44 year-olds check their smart phones as soon as they wake up and 86% of mobile Internet users report using their device while watching TV and around meal times.